How to choose healthy margins
Strong margins should cover product costs, overhead, marketing, and still leave profit once discounts and returns are factored in.[web:842][web:841][web:847]
Pricing tips for sustainable profit
- Build in a margin buffer so promotions and shipping do not erase profits.[web:838][web:844]
- Use higher markups on niche or low‑competition items and lower markups on price‑sensitive products.[web:838][web:840]
- Review margins regularly as supplier costs and market pricing change over time.[web:842][web:845]